Media

SPRINGFIELD, Mo.— As part of its continuing leadership in the fight against hunger, The Kroger Co. launched “Bringing Hope to the Table,” a two-week campaign ending June 10 to support more than 85 food banks nationwide.  Locally, Dillons, a subsidiary of Kroger, donated over $6,500 pounds of food and $6,250 for Ozarks Food Harvest.

Kroger’s goal was to raise $3 million in cash and $1 million in food donations to assist members of the Nation’s Food Bank Network, America’s Second Harvest.  Each time customers purchased participating items during the campaign, they supported Ozarks Food Harvest.  Eligible items were marked with “Bringing Hope to the Table” shelf tags and included products made by Kellogg®, Coca-Cola®, ConAgra®, Nestle®, Edy’s/Dreyers® and brands represented by Acosta Sales and Marketing.

In recognition of National Hunger Awareness Day, which was June 6, local Dillons stores aired special public service announcements recorded by local Clear Channel radio personalities on their in-store radio.  They also ran informational ads about hunger and Ozarks Food Harvest in their in-store sales flyers.

According to America’s Second Harvest, in the past five years, The Kroger Co. has donated more than 135 million pounds of food and groceries, valued at more than $200 million, to the Food Bank Network.  “Kroger’s ‘Bringing Hope to the Table’ promotion is the largest promotion of its kind for our network,” said Vicki B. Escarra, president and chief executive officer of America’s Second Harvest. “It brings together retailer and manufacturing partners to help end hunger in local communities. Kroger, the participating manufacturers and Acosta Sales and Marketing agency are to be commended for their efforts to feed the nation’s hungry. We’re extremely grateful for the commitment to hunger relief that is demonstrated by this donation.”

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To learn more, contact Lindsey Neddenriep at (417) 865-3411.