Missouri State students help feed hungry by eating Kellogg’s

Missouri State students help feed hungry by eating Kellogg’s

April 19, 2012

SPRINGFIELD, Mo.— Missouri State University students are helping end hunger simply by eating bowls of cereal in campus dining halls this month. For every bowl of cereal consumed by the students, Kellogg’s is donating a bowl of cereal to Ozarks Food Harvest, the regional food bank.

The Kellogg Company’s “Eat, Share, Prosper” campaign gives university dining operators the opportunity to use daily cereal consumption as a way for Missouri State students to get involved in hunger relief.

Director of Operations at Missouri State Dining Services in partnership with Chartwells, Tony Hein, says it’s simple; students just have to eat cereal, and when the campaign ends April 30, Kellogg’s will donate the same pounds of cereal that was consumed by students to Ozarks Food Harvest. The Food Bank serves 250 pantries and feeding sites across 28 Ozarks counties, serving reaching 170,000 individuals.

“It’s wonderful that these Missouri State students can help fight hunger at no cost to them,” said Denise Gibson, development director at Ozarks Food Harvest. “Many students want to help, but can’t always afford it, so this provides a way for them to give back.”

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About Ozarks Food Harvest — The Food Bank
Ozarks Food Harvest is the Feeding America food bank for southwest Missouri, serving 250 hunger relief organizations across 28 Ozarks counties. The Food Bank distributes 12 million pounds of food annually to 170,000 unduplicated individuals. OFH was named the 2011 Small Business of the Year by the Springfield Area Chamber of Commerce, and its facility, the O’Reilly Center for Hunger Relief, recently received a Superior AIB International Food Safety Rating. Learn more at, or

About The Kellogg Company
For more than 100 years, consumers have counted on Kellogg for great-tasting, high-quality and nutritious foods. Kellogg Company, with 2010 sales of more than $12 billion, is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. To learn more, go to